Dime Magazine

NO73 2013

Dime is the premier basketball magazine, covering the NBA, NCAA, High School, Playground and International basketball - as well as sneakers, fashion and music.

Issue link: http://dimemagazine.epubxp.com/i/130678

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BUSINESS THE FUTURE OF BASKETBALL UNIS WORDS. Andrew Greif adidas PHOTOS. The Future Of Basketball Uniforms Considering the Golden State Warriors are only the distance of a long Stephen Curry three-pointer from the heart of Silicon Valley, it fgures they would be early adopters of new technology. But when the team announced in mid-February it would be the frst in the NBA's modern era to add sleeves to its uniform — as part of the jersey, not as a separate piece — it was clear the change had been years in the making. Despite the added fabric on the short sleeves, the team's new alternate uniforms are 26 percent lighter, a big selling point for the Warriors in the three games these uniforms will be worn this season. For the rest of us, the look is the most attention-grabbing aspect. Marrying the new technology – they are made with 60 percent recyclable materials – with the current style means keeping the shorts' Bay Bridge motif with pinstripes to signify its suspension cables. The upper half keeps the normal cable-car logo on a darker yellow background, with tighter material than the baggier shorts. The biggest change comes at the shoulders, where an inch-wide, breathable channel separates the compression jersey from the sleeve. It might be the most important stretch 30 of fabric on the entire uniform. That over-the-shoulder spot has turned off many a player in the past from wearing a sleeved-shirt under their uniform. Whether made from cotton or a wicking fabric, any shirt could bunch up and restrict shooting — essentially adding an unintentional defender. It's one reason why Warriors president Rick Welts told The San Jose Mercury News he's

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