Dime Magazine

NO70 2012

Dime is the premier basketball magazine, covering the NBA, NCAA, High School, Playground and International basketball - as well as sneakers, fashion and music.

Issue link: http://dimemagazine.epubxp.com/i/73806

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We are not really one of those magazines that feels the need to hang a theme on every single edition of the book. You see them on newsstands all the time, magazines with headlines blaring stuff like "The Summer Issue!" "The Style Issue!" "The Body Issue!" Themed issues are not really Dime. We prefer to consistently try to balance our magazine somewhere between timely and timeless – a goal of ours that was laid as a foundation at the very origins of Dime. Yet, sometimes these things happen, even if not entirely on purpose. I took a step back from this issue as we were building it and noticed a very clear theme running through the major content pieces. The vast majority of the book seems to boil down to the weight of great expectations, and how those saddled with those expectations deal with them. Fight or flight, stand tall or crumple under the bright lights; almost all of the athletes featured in this issue are either currently wrestling those pressures or will come face to face with them very soon. How each player handles those expectations will shape this maga- zine and basketball in general for years to come. -Patrick Cassidy, Editor & Co-Founder 52 John Wall

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