Contents of Dime Magazine - NO65 2011

Dime is the premier basketball magazine, covering the NBA, NCAA, High School, Playground and International basketball - as well as sneakers, fashion and music.

Page 17 of 83

STREET SEEN WORDS. Aron Phillips PHOTOS. Jack Boyd & Andre Carter
Division West
After a few years of dreaming, co-founders Joel DeJong and Todd McMurry pulled the trigger in September 2008 and started creating what was to become Division West. Taking bits and pieces from other successful shops they had visited over the years, the two synthesized their knowledge to create what they have now – a dope sneaker boutique located in Denver's Cherry Creek neighborhood. Carrying sneakers from the likes of Nike, New Balance, PUMA and Saucony, as well as clothing from brands like 10.Deep, Stussy, Mighty Healthy and SLVDR, what sets Division West apart from their contemporaries is their commitment to the local scene. Whether it's carrying local brands such as Reinvent Tyself, Te GRO Project and Mantis Unit- ed on their racks, or featuring a different local artist every month on their walls, Division West provides an authentic experience for everyone that stops through the shop. And being located about a block from where most of the visiting NBA teams stay when they're in Denver doesn't hurt one bit.
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