Dime is the premier basketball magazine, covering the NBA, NCAA, High School, Playground and International basketball - as well as sneakers, fashion and music.
Issue link: http://dimemagazine.epubxp.com/i/56522
The New Adventu DIME πππππππππ πππππππππ TRAINING D WORDS. DANIEL MARKS REW HANLEN IS COLLEGE basketball's version of Super- man. He's not Superman be- cause he put on a cape in a dunk contest like Dwight Howard did, but rather because he seam- lessly shifts between his two identities within the basketball world. On the one hand, Hanlen is the starting point guard for mid-major power Belmont University. On the other, he is a trainer with his own company, Pure Sweat Basketball. Balancing two full-time jobs, in addition to coursework, might overwhelm most 21-year-olds, but Hanlen's relentless enthusiasm for both jobs allows him to thrive within each part of his dual identity. Hanlen is probably most well known within the basketball community for his training program. Despite being only 21, Hanlen has trained multiple NBA All-Stars and counts David Lee and John Wall among his clients. He began training back in 2007 working with sixth graders in his hometown of St. Louis, and formed Pure Sweat with Matt Brobeck. Brobeck owned the facility in which Hanlen held his first training session and has been alongside him ever since, cur- rently in charge of marketing relations for the brand. Since that fateful day they first met, Hanlen's company has grown more than he ever could have imagined. "I started by working out local players in the St. Louis area, starting with sixth grad- ers and trying to find a way to create a market in St. Louis for basketball training," says Hanlen. "Then I got hooked up with some elite players in St. Louis like Brad Beal (Florida) and Cam Biedscheid (Cardi- nal Ritter), and they kind of put me on the map. After that I kind of branched off and asked David Lee if he would try me out for 34 one workout. David tried me out and then signed on board full time, and I've kind of worked my way up from there." Now, the question many of you have is how does a 21-year-old own and operate his own training business, let alone have such elite clients. The answer is Hanlen simply out- works the competition. Over the past four years, he has diligently worked on creating a 925-page training curriculum that he uses as a base for all his clients, customizing his workout plans for each one. His ability to customize his workouts comes from the hours upon hours of film he watches and breaks down for each of his clients, giving them detailed feedback that they can then apply both in workouts and game situations. "Drew is like a teacher," says Beal, a fresh- man point guard at Florida and Hanlen's first client. "He explains everything and demonstrates everything, and all the things he does are beneficial to me. The amount of PHOTO. BELMONT UNIVERSITY ATHLETICS