Dime Magazine

NO70 2012

Dime is the premier basketball magazine, covering the NBA, NCAA, High School, Playground and International basketball - as well as sneakers, fashion and music.

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"Maintaining traction on courts is an issue for players and Court Grip addresses the problem better than anything we've ever used," says Casey Smith, Head Athletic Trainer for the Dallas Mavericks. "We're pleased to have helped bring this game- changing product to market." Another reason for the product's success – and its potent results – is that it was de- veloped hand in hand with some of the best athletes on the planet, especially the aforementioned Wade. "My game is all about change of direction, speed and quickness and I am constantly looking for ways to get added traction," says Dwyane. "I wanted to develop a prod- uct that truly helps players at all levels improve their performance. Court Grip helps me focus on my game and make my moves confidently without worrying about court conditions." Other Mission Basketball team members include Dwight Howard, Brandon Jennings, Carmelo Anthony, and Steve Nash (who also had a hand in developing the prod- uct). "When I check into games and see my teammates and guys on the other teams gripping, it makes me proud to have been part of this from the beginning," says Nash. Court Grip officially launched in September 2011 in conjunction with Foot Locker and Eastbay, and you can now see Court Grip and Power Grip (liquid chalk to keep your hands dry) at every single NBA scorer's table. Court Grip was also used this past season by Kansas, Syracuse and Ohio State, as well as many top high school programs and at the McDonald's All-American Game in Chicago. You can purchase Court Grip and other Mission products at retail outlets such as Foot Locker, Dick's Sporting Goods, Sports Authority, Finish Line, Eastbay, Modell's, Hibbet Sports, and Sports Chalet. For more info on Court Grip and the rest of Mission's product line, check out http://www.missionathletecare.com/ 19 GARRETT ELLWOOD/NBAE VIA GETTY IMAGES

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